What Made GOLF PRIDE Want To Join The Mission And Partner With The Underrated Golf Tour?

“Stephen Curry’s UNDERRATED brand is both inspirational and impactful to countless young people in our country,” says James Ledford, President of Golf Pride. “Partnering on this endeavor represents the next stage in our commitment to expanding inclusion and helping the golf industry foster more opportunities for everyone.” 

How do you see the partnership between GOLF PRIDE and the Underrated Golf Tour shaping the future of our youth?

“Our organizations share a commitment to making the game of golf for everyone,” says Eric Gibson, Chief Commercial Officer at Golf Pride. “There is significant work to be done to make our vision a reality, but through this partnership and our investment in UNDERRATED Golf we are influencing more and more diverse young people to get involved in the industry and create the change we all want to see.”